About Sophie Francis

I’m a content designer, consultant and coach who helps people communicate the value of their business or venture. By understanding and playing to their core strengths, they can create a sustainable business, service, website or brand.

I have a Master in Business Coaching from Sydney Business School so I know how to be a thinking partner for executives, business owners and subject matter experts as they develop their value proposition and hone their message. My approach to coaching is based on positive psychology. I’m a certified Strengths Profile practitioner and co-author of “Working with Strengths in Coaching” in The Sage Handbook of Coaching.

I currently work on government websites and digital platforms, promoting initiatives and building capability. But for most of my working life I’ve helped thought leaders develop their intellectual capital and market their brands. For example, I helped grow a coaching start-up into a successful training and consulting firm with top-tier global clients by managing and promoting their unique learning programs. I helped the founder of another consulting firm shore up her position as a market leader by translating her ideas into compelling content like white papers and ebooks. I also helped pitch, write and edit two best-selling books with an expert team.

I’m Canberra-based and Melbourne-bred. I feel most at home exploring ideas and helping people to make them happen.